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27.03.2017 - Alvin (http://www.zilliondesigns.com/users/oczysza)
By Tim Baysinger

Nov 14 (Reuters) - WPP Plc's GroupM, one of the world's largest media buying firms, said on Monday it would restructure its North American operations as the industry relies more on technology to place ads.

Rino Scanzoni, GroupM's North America chief investment officer since 2005, will become executive chairman and chief executive of WPP's Midas Exchange and Modi Media, the company said in a statement.

Midas Exchange allows advertisers to trade products for media space in lieu of cash. Modi Media uses technology to target ads toward specific households instead of using the same commercials for all viewers.

Ad agencies are increasingly relying on research and technology to place ads as viewers watch more and more video on digital gadgets.

Scanzoni, who had worked in various roles in WPP for 30 years, was a pioneer in the push for incorporating delayed viewing for commercials on DVRs or video-on-demand platforms.

Lyle Schwartz, who helped build GroupM's research department, was named president of investment for North America. GroupM said Lyle would be the first head buyer at a major media investment group with a research and analytics background.

GroupM has also consolidated its resources into two groups.

The Investment group, led by Schwartz, includes the TV ad buying team and its research unit.

Platform Services includes digital ads purchased using software, search marketing, social media, digital operations and digital analytics. It will be lead by former MediaCom North America CEO Phil Cowdell.

GroupM's media buying agencies, including Mindshare, MEC, MediaCom, Maxus and Essence, will continue to operate independently. (Reporting by Tim Baysinger; Editing by Richard Chang)

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WASHINGTON (AP) - Former Sen. Dan Coats, in line to be national intelligence director, has swung back and forth between government service and lobbying, the type of Washington revolving-door career that President-elect Donald Trump has mocked. The woman was detained in the central town of Konya as part of the investigation. Neither she nor her husband has been identified. Hurriyet reported in its online edition that the woman said she learned about the attack on TV and told police she didn't know her husband harbored "sympathies" toward IS.

Hundreds of people attended funerals for two of three Lebanese victims. One of them, 26-year-old fitness instructor Elias Wardini, was recently engaged to be married. His family and friends set off fireworks as his white coffin arrived at a church in Beirut. In this photo obtained Tuesday Jan. 3, 2017, undated photo of a man believed to be the gunman who killed dozens at an Istanbul nightclub, films himself as he wanders nearby to Istanbul's Taksim square.

An assailant armed with a long-barrelled weapon, opened fire at the nightclub in Istanbul's Ortakoy district during New Year's celebrations, killing dozens of people and wounding many others. No details have been released as to why the Turkish authorities might think the man in this selfie photo is a suspect in the New Year's attack.

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